Soft Stuff Ice Cream relaunched after redevelopment of the property in 2014. Michael Weal hired me to update his logo, create business cards, a brochure, employment application, website and 19' wall mural.

Below is a section of the wall mural.
Knowing the mural would be a feature of the new store, I spent a lot of time in the details gave each picket in the fence a different wood texture.