Soft Stuff Ice Cream was relaunched after the redevelopment of the property in 2014. Michael Weal hired me to update the logo and create several promotional materials, including business cards, a brochure, an employment application, a website, and a 19-foot wall mural.

Below is a section of the wall mural.
Given that the mural would be a prominent feature of the new store, I dedicated significant time to the details, ensuring that each picket in the fence had a unique wood texture.